By Editor in Chief
on Wed Jun 18 2025
Alpen will launch a new YETI collection “FIREFLY YELLOW COLLECTION” on June 27th in conjunction with the start of business with the American outdoor brand “YETI JAPAN”. It will be available at all Alpen Outdoors stores and the Alpen Group online store (drinkware such as tumblers and bottles will go on sale on July 4).
The collection is unified in neon yellow, the main color of the main body inspired by the light of fireflies. In addition to hard cooler boxes and drinkware, the lineup also includes buckets and tool boxes, which the brand is introducing in Japan for the first time.
© Source travel watch