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Curating news about Japan

Hello Kitty” cosmetic pouch is kind to lazy people. Easy to open, easy to see, and short on time.

By Editor in Chief

on Tue Jun 10 2025

Takarajimasya will release “HELLO KITTY x BRILMY Zubora-friendly cosmetic pouch BOOK BLACK ver.” on July 23. The price is 4,378 yen.

This is the third collaboration between “BRILMY,” a beauty brand seriously created by a cosmetics geek editor, and “Hello Kitty,” with a structure that opens quickly and easily to see the contents, leading to shortened makeup time. It measures approximately 8.5 x 17 x 13 cm (W x D x H).

The main compartment, divided into left and right sides, is large enough to fit a large eyeshadow palette either vertically or horizontally, and a set of general base makeup products such as cushion foundation and tube-type cream.

It also has a central divider for vertical items such as mascara and eyeliner that can be stored upright, a storage pocket made of mesh material that makes it easy to see where things are stored, and a gusseted mesh pocket in the dead space at the top for small items such as lipsticks.

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